Is blogging something you do as a necessary evil, or is it really helping you to drive your business forward and get you leads? Blogging is one of the easiest ways to keep your website up-to-date and in front of Google’s search algorithm, as well as informing your customers about your company, products and services. But what makes a good blog?
This talk in our Power Hour series,by Nicky Rudd, Managing Director of award-winning agency, Padua Communications will cover some blogging basics, including some tips on successful content planning, choosing words that work, advice on identifying your audience and creating content that will appeal to them, as well as some tips on writing to improve your SEO.
Nicky is a Fellow of the Chartered Institute of Marketing (CIM) and a communications consultant with over 20 years of agency experience. She founded Padua Communications, an agency that offers content, marketing, PR and events support in 2009.
With a background in tech PR and experience of working in consumer and B2B, Nicky has stacks of experience of working with clients in a wide range of markets creating PR and content campaigns. Some recent successes include blog content winning over £200K in new business for one client and increasing website visits by 500% for another. Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher.
A member of the PRCA, Nicky is a regular facilitator and speaker on business communications, marketing and PR. She drinks an inordinate amount of tea and was very nearly the voice of the speaking clock.
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