With over 30 years in business, I still love my work as a counsellor and psychotherapist, though that is not what brings me to SWIB. I do move from the therapist's chair to engage in workshops. I have a particular fascination with marketing and why it is different for sole traders, especially how the personal nature of what we do can get in the way of being more visible.
My journey has been to try and test different methods, stretching myself well out of my comfort zone to see what happens. Once I wouldn't put a photo on a flyer, now I have had my face in many magazines. Once I wouldn't stick my hand up at conferences, now I speak at them. I know what gets in the way (me!), and how to get past myself, step by step.
I believe that business is All About Relationships. This has culminated in a collaboration with Sue Haswell (PR person who has a corresponding fascination with therapy and the same approach). We call our workshops "Business Therapy". Workshops which put your relationship with your work "on the couch" with a creative, reflective two days intense workout. Several SWIB members from the Exeter group have been on it and the feedback is excellent. SWIB members are welcome to use our "friends" rate (one third of the full rate, making a very affordable £95 for two days) - just contact me and I will send a special link.
My therapy work: https://www.cathytowers.co.uk/
Business Therapy: https://biztherapy.co.uk
I would love to connect with you! Here is how:
Call: 07989 564660
Facebook workshops: https://www.facebook.com/BusinessTherapyCathyandSue/
Facebook therapy: https://www.facebook.com/CathyTowersMindandBody/